Free PDF Elements and Principles of DesignBy Zena O'Connor
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Elements and Principles of DesignBy Zena O'Connor
Free PDF Elements and Principles of DesignBy Zena O'Connor
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With over 70 illustrations drawn from contemporary visual culture, Elements and Principles of Design provides insight into the tools designers use for visual communications and graphic design. With relevance to digital design, art and traditional forms of design, this booklet discusses the ways in which the elements and principles of design can help to convey meaning and communication objectives to an intended audience or target market. A concise and highly practical resource for artists and designers.
- Sales Rank: #364163 in eBooks
- Published on: 2014-05-08
- Released on: 2014-05-08
- Format: Kindle eBook
About the Author
A designer by training, Zena O'Connor holds a PhD (Sydney University), Masters Degree (Design) and a Bachelor of Business degree. Zena's professional experience includes design and research plus successful entrepreneurship (Design Research Associates and Bristol & Brooks). Zena's research and writing focuses on colour theory and application, design, digital media, branding and marketing, visual literacy and visual communications design.
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